January 18, 2018, 6:56 pm

Sapphire Pakistan launches their first RTW store in collaboration with Élan's Khadijah Shah.

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Pakistan’s leading textile manufacturing group, Sapphire launched their first RTW flagship store at Dolmen Mall, Karachi. Sapphire’s RTW range is a collaboration between the group and Pakistan’s well known fashion designer Khadijah Shah of Élan.

Sapphire‘s ready to wear collection is an inspiration from rich culture and heritage of the East, featuring high quality and refined designer products at affordable prices.

    | Fashion Presentation |

    Pakistan’s top fashion models showcased Sapphire‘s new RTW collection in a gorgeous fashion presentation segment at the event.

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    [Model: Fauzia Aman]

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    [Model: Fia]

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    [Model: Hira Tareen]

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    [Model: Amna Babar]

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    [Model: Sana Ansari]

    Models styled by: N-Pro.
    Choreography: Fia.

On collaborating with Sapphire, Creative Director Khadijah Shah said:

    “Sapphire is one of the oldest and most renowned business houses of Pakistan – They have a long history of producing premier quality products in every industry they have so far ventured into. When Sapphire proposed a collaboration it seemed like a perfect fit and a great opportunity to create something outstanding together- based on our individual and cumulative strengths. I am thrilled to introduce the mass retail RTW label Sapphire. For myself as Creative Director of the new brand and my entire team, this is a significantly bold step into mass retail but one that we feel comes as a natural step, following our growth in lawn and pret over the last 3 years. The Sapphire group have the expertise and strength to be able to launch, grow and expand and my design team and I have spared no effort to create collections that complement their strengths, with l versatile designs which we have endeavoured to create for women of all ages, within a higher end luxury aesthetic. ”

Managed by Amina and Anisa Rashid Khan of RAK Associates, the event was well attended by Pakistan’s major celebrities and socialites.

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Nabeel Abdullah [Director, Sapphire] & Khadijah Shah.

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A group photo of attendees with Khadijah Shah & Nabeel Abdullah.

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Syra Shehroz wearing Sapphire.

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Khadijah Shah & Safinaz Muneer of Sana Safinaz.

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Meera Ansari, Khadijah Shah & Ayesha Omar.

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A group photo of attendees with Khadijah Shah & Nabeel Abdullah.

Store design: Architects Inc.
Public Relations: Lotus.

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