January 18, 2018, 6:58 pm

Swarovski enters Pakistan | Exclusive launch event and Jewellery showcase.


Leading international manufacturing brand of cut crystal, Swarovski has recently entered Pakistan in association with Nishat group of Pakistan.

An exclusive launch event was held in Lahore, Pakistan recently at Rajbah Farmhouse located in Raiwind. Hosted by renowned Pakistani anchorperson Anoushey Ashraf, the event consisted of speeches by Umer Mansha, CEO Nishat Mills Ltd., Honouree Consulate General of Austria, Sarmad Amin, followed by top models showcasing jewellery and accessories from the brand’s Fall/Winter 2014 collection .

The exclusive launch was well attended by a rich diversity of guests including musician Tahira Syed, media personalities and publishers Amber Saigol, Aamna Taseer, Jugnu Mohsin, Ayesha Tammy Haq, among others.

Swarovski has partnered with leading textile concern Nishat Linen and will open the first of its 5 shop-in-shops later in 2014 followed by a very first solo standalone outlet in 2015.

[Jewellery and Accessories Showcase]





















Make-up & Styling: Team Nabila – NPRO

Choreographed by: Fahad Hussayn.

Event managed by: J&S Events.




Nishat Group

      ‘s partnership,

Naz Mansha

      CEO of

Nishat Linen

      has said “We are pleased to collaborate with


      , the global leading manufacturer of cut crystals. Through this unique partnership we endeavour to provide the modern Pakistani woman with premium jewelry made for everyday wear. We feel that this partnership will definitely raise the benchmark for fashion excellence in Pakistan!”

[Naz Mansha | CEO, Nishat Linen]

[Anoushey Ashraf]

[Team Nishat with Pakistan’s legendary fashion designer Maheen Khan]

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